There’s a lot of pressure in the “instagram world”. Everyone wears sunglasses on cloudy days, let’s their food go cold so they can capture it and manages to snatch that walking across the street ootd, while somehow not getting a single car in shot. But you’ve already heard variations of that paragraph in many a blog post before, it’s nothing new to list instagram’s unrealistic trademarks. My point is, i bloody love it.
Give me that classic hand tilt on the corner of a notting hill road, outfit photos without a jacket in mid January, and staring down the lens over your sunglasses that would’ve been hideous 3 weeks ago .. but are now seriously in. I love it, just like 16 year old me would’ve flicked through the pages of Vogue, i now open Instagram and read it like the morning papers. (although i’ve never once read the morning papers, unless a squished up metro counts, but that’s a far less romantic image). It’s gotten to the point where skies are pink and everything in the imagery is perfectly rose tinted, part of me has that angry voice inside of my head saying i want to see realistic images .. but if i’m honest, i don’t.
However i’ve noticed recently an almost “best of both worlds” culture has emerged: The images are pretty close to perfect; you’ll scroll down their feed wondering how one individual has managed to streamline their life to fit into the same Lightroom preset, or how quickly they stuffed their cake in their mouth after their Peggy Porschen ‘shoot, but then you read the caption and a magic balance forms.
Best of both worlds, it’s all in the caption:
Instagram used to be a place of emoji captions or a brand tag, but there’s been a shift lately; although the images are more perfect than they’ve ever been, caption culture has emerged. You’ll see an “instagram gold” image, but it’ll be met with a caption about how it took 30 minutes to get that one photo, because the wind kept making your hair stick to your lipstick. Or you’ll have a caption that bares no relation to the image, but it’ll address a really valid issue or take a more “lifestyley” approach. I love this split approach to instagram, there was a point where everything was so edited only the best moments would make it onto the gram, but with this emerging caption culture it’s almost as if we’ve come out the other side. We’ve come past people using the word goals seriously, it’s almost as if the image is the tip of the iceberg and the caption is everything you see beneath.
Instagram is obviously visual, more care goes into these images than ever before and that’s what we (as in our eyes) respond to. But it’s so refreshing to be able to see the aesthetically pleasing images and have real life alongside them now; everyone needs to know they’re not alone when they do something stupid or that no one’s life is as perfect as the visual grid suggests.
Don’t get me wrong i’m not swimming in a world of make believe. There are still accounts that literally tag a brand in their caption and be done with it, which is fine if that floats ya boat.. But if you are looking for some accounts with beautiful imagery and funny, relatable and downright real captions check out Beth, Chloe and Sophie who are my three FAVES if you ever wondered.
Using your caption for more than your outfit details has become a thing, even if it’s just asking people how their day has been, and i love it.