What you should be doing to your blog behind the scenes.

It wasn’t until recently i realised how important blog maintenance is, it’s all very well publishing multiple posts but if the foundations aren’t right it can ruin the experience someone has on your blog. Here are the things that i do behind the scenes to look after my blog and make it the best it can be:

1) Check your links are working.

Its probably been a while since you changed your blog design and therefore a while since you added your social media links; its easy to set them up and forget about them until someone sends you a message telling you they’re not working! Social media is my biggest traffic source but it works both ways, people either come to your blog through social media or they’re on your blog and they want to find your social media – so make sure your links are present and correct.

2) Once they’re working, make them easy to find.

Theres nothing worse than finding a new blog, wanting to follow the blogger on Instagram or twitter and not being able to find a link. This applies to social media as well, i often want to follow people on multiple platforms and i can’t even find an Instagram username.

When i was sitting exams i used to live by the method of making everything as explicit as possible and i treat social media links the same way; nobody is going to spend more than a few seconds looking for a social media link, so if they’re not immediately obvious your potential new reader is gone. I like to put social media links at the end of every single blog post, with widgets in my side bar and with my pages above my header.

3) Experience what its like to be a reader, see how user friendly your blog actually is.

The majority of the time I’m behind the blog, i only see what it looks like to write the post and operate from my dashboard so its easy to forget what my blog actually looks like to everyone else. Its so important every now and then to go to your own blog and see how user-friendly it is. Here are some things to consider:

  1. How big your logo is and whether it hinders seeing content?
  2. Are the text sizes and fonts right, or could they use adjusting to be clearer? 
  3. If someone wants to search for a post you’ve been talking about, how easy is it for them to locate your search bar and what happens when you search for a kew word yourself? 
  4. Overall does it look professional? Does your blog look like something people would want to read or work with?

4) Check your traffic sources.

Its really important to know where your audience is coming from, that way you know where to promote your posts to get the best reception. My biggest traffic source is twitter but for others it may be pinterest, instgram or Facebook. Track your traffic sources everyday and see where your posts preform best, then you can focus on the sites that give you the most traffic and put the others on the back burner.

5) Refresh your old (but still popular) posts.

While you’re checking your traffic sources check your most popular posts, some of your most popular posts might be a little outdated but the fact they’re still being viewed shows they’re still relevant! Look through the post and see if theres anything you could change to bring it up to the level you’re at now, your photography or writing styles might have changed and its important to keep popular posts at a good standard. After all your mosts popular posts are often what bring people to your blog, so you don’t want them to read a post that isn’t as good as your newer posts.

Do you do blog maintenance? – Maria x

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  1. January 23, 2017 / 1:11 pm

    I've done SO much blog maintence recently and it's made me enjoy blogging a lot more than in previous months. I've finally fixed my comment box (what a nightmare that was).

    Love this post – your tips are so handy.

    EL xx

    • January 24, 2017 / 4:07 pm

      ah i'm so glad you got round to doing it! Thank you lovely, xx

  2. January 23, 2017 / 2:00 pm

    What a great post! It is always good to make sure your blog is always at its top game with all these maintenance tips so that everything is accessible! Thanks for the amazing tips!

    • January 24, 2017 / 4:07 pm

      Thank you so much for reading! Its definitely so important to keep on top of things! – Maria x

  3. January 23, 2017 / 2:08 pm

    Updating old posts is definitely something I need to make time for! The photography in my super old posts is SO awful!

    Thanks for the tips!

    Alice x | http://www.invocati.co.uk

    • January 24, 2017 / 4:10 pm

      hahaha yeah my photographs used to be so bad, i'd hate to think of someone going on my blog and only seeing old content! – Maria x

  4. January 23, 2017 / 6:10 pm

    I hate it when you find a blog you enjoy reading but you can't find their social media links! x

    • January 24, 2017 / 4:11 pm

      Thank you so much, glad its helpful! – Maria x

  5. January 23, 2017 / 8:50 pm

    I always have something to work on and my blog is definitely not perfect. Thank you for your tips.

    Michelle Morchella

    • January 24, 2017 / 4:11 pm

      Yeah i don't think anyones is! No problem! – Maria x

  6. January 24, 2017 / 6:06 pm

    Blog maintenance is so important. I'm always trying to fix something on my blog. I feel like it's never truly finished, always a work in progress.

    • January 31, 2017 / 4:40 pm

      Yeah i always feel like there's something that can be improved! – Maria x

    • January 31, 2017 / 4:41 pm

      Thank you! Yeah i feel like everyone has to do a bit of maintenance no matter how long you've been blogging for! – Maria x

  7. January 26, 2017 / 11:18 pm

    Great post, thank you. I desperately need to refresh old blog posts – it's been on my todo list for what seems like forever! This has given me the nudge I needed 🙂

    Sincerely, Sarah xx

    • January 31, 2017 / 4:41 pm

      Aw thats so great to hear, thank you for reading! – Maria x

    • January 31, 2017 / 4:42 pm

      Thank you! Its really nice to get a new theme and have everything shiny and new again! – Maria x

  8. January 30, 2017 / 7:34 pm

    When you post a new blog onto twitter to share, where do you get your link from, for the readers to click? do you know what I mean? 🙂

    X, a

    • January 31, 2017 / 4:43 pm

      Yeah i know what you mean! I just go onto my blog and click on the search bar at the top, then it gives me the link! – Maria x

  9. February 1, 2017 / 5:06 am

    Reading this make me realise that I need to update my old posts.
    Such a great point that sometimes we would've missed it. x


    • February 7, 2017 / 10:38 pm

      Thats so good to hear, thank you for reading! x

  10. February 1, 2017 / 8:40 pm

    Very good post. I totally agree we sometimes forget to give some maintanance & see how the blog really works from the other side. Thanks for a great reminder.

    Mafer Writes x

    • February 7, 2017 / 10:38 pm

      Thank you so much for reading, I'm so glad its helpful! x

    • February 7, 2017 / 10:39 pm

      No problem! Yeah its something i found i really needed to do that might be missed! x

    • February 7, 2017 / 10:40 pm

      Yeah its really important to try and keep track otherwise you just end up in a black hole! ahaha x

  11. February 6, 2017 / 3:28 pm

    This was really interesting and very important to know this. I'll have to apply this to my own blog, thanks for sharing! 🙂


    • February 7, 2017 / 10:40 pm

      Thats so lovely to hear, I'm happy its helpful! x

  12. February 12, 2017 / 10:37 am

    Great post, I always preview my posts before publishing them to make sure they are readable, but I really do need to check my links all work 🙂 I should check the maintenance of my blog a little more often than I do. I try to check my stats on all platforms but I really struggle with getting google analytics to show me any data. HAYLEY || Echo Luna Luxe

    • February 13, 2017 / 4:25 pm

      Thank you! I had that problem with google analytics too, turns out i hadn't set it up right! I had to delete my analytics account and go through everything again and then it was fine x

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