When people shop in London they often find themselves looking around shops they already have at home, or if you live here like me, looking around the same old shops and buying clothes everyone else has. So i turned to the KNOMI app to locate some of the best boutiques in London and compile my own guide to London shopping, away from the madness of oxford street.
I used KNOMI to find all of these lovely boutiques, it works by using your location to find and recommend boutiques near you; with 92 boutiques including Victoria Beckham, Gucci and a number of independent brands there will be something for everyone. When heading out on a London shopping spree, KNOMI is the dream companion to direct you to some of the best boutiques around; but if you fancy a London style shopping spree but can't get to the city, you can also shop through the app and create a whole load of lust lists like me..
KNOMI is branching the gap between social media and fashion, you can follow people (like your favourite bloggers) on the app and get to know exactly what they're liking before they've even done their latest #ootd post - thats what i call insider knowledge.
Here are 5 of my favourite London boutiques, inciting enough to get you away from Oxford street:
SMYTHSON - BOND STREET.
Smythson isn't just a shop, its an experience; you don't just see products on shelves, they're presented to you. I mean where else do you get a wall of notebooks and an entire office set up just to show case products?
I know we all love stationery but these aren't just notebooks or diaries, they're monogrammed, leather backed and presented in any colour you can dream of. Didn't think you needed a monogrammed passport holder? You do now.
Accessories aren't over looked either, never before did i think i could want a backpack as much as i want this. The quality and established legacy are evident but that doesn't mean it lacks style, somehow smythson manages to keep their quintessentially British style and stay on trend.
Wall of notebooks anyone?
LAYERS - SOUTH MOLTON STREET.
Take a left when coming out of bond street station on oxford street and you're brought down the quiet south molton street; its almost impossible to believe that you've turned off the busiest street in London and are now greeted with a cobbled street lined with exclusive boutiques.
Here you find Layers what i would call a "cool" boutique, sometimes i find some boutiques can take themselves too seriously and lack a really cool vibe but this branches the gap between smart casual and street style. Its amazing because this is directly off Oxford Street but i had no idea about it until using the KNOMI app.
Layers stocks a variety of avant-garde and artisanal pieces, you can really see their aim to bring art and fashion together with a really modern urban style running throughout the brands they stock.
The top floor of the Layers boutique on South Molton street is home to a lot of footwear, even though the Both Paris trainers above are menswear my love for a leather trainer is really drawing me to these.
LA PORTEGNA - MARYLEBONE HIGH STREET.
Thanks to the app i now know that Marylebone high street is home to a load of amazing boutiques, i was particularly fond of La Portegna because it reminded me of my favourite Spanish holiday destination. La Portegna is a collection of bags and accessories inspired by the spirit of travel which really comes across in their designs; everything is handcrafted using natural materials and while everything is practical it is also so stylish.
Also, can you see a leather backpack theme running through this post? I feel like my subconscious is telling me to invest in one.
My monogramming obsessing is also catered for in La Portegna, they have their own press downstairs which allows you to get your purchases monogrammed, after all every stylish traveller has their initials on their travel accessories, right? The fact that i can also get my hands on a leather travel accessory with my initials on at a slightly more affordable rate is exciting too.
WOLF AND BADGER - DOVER STREET.
A boutique stocking independent brands complete with a linked juice bar? Wolf and Badger Dover street, mayfair has you covered. With everything from clothing and accessories to home wears, you probably won't find a more versatile brand for independent label representation.
Wolf and Badger work to bring light to independent designers, showcasing and exposing designers to the market. They have a seriously varied boutique which somehow manages to get every brand to work really well alongside each other, everything is so quirky and fun you constantly find yourself surprised every time you set your eyes on a new piece - be that lingerie, jewellery or a plate.
Seriously, they even have plates. And they look like this.
FRENCH SOLE - MARYLEBONE LANE.
Last but not least we have French sole, Marylebone Lane - but don't worry even if you're as far away as Beijing or Manilla you'll be able to find a branch. Despite being small in size this branch of french sole perfectly presents a beautiful selection of accessories, boots, shoes and even velvet day slippers.
While sophisticated many of the shoes have such quirky cool designs, i absolutely love these dusty pink velvet day slippers; who needs practical when you could have shoes that say "eat and drink me"?
So there we have it, my guide to shopping in London through the KNOMI app; without it i wouldn't have been able to find all of these amazing boutiques which are all a stones throw from oxford street. If you're planning a London shopping trip or if you live here, KNOMI is a great companion to bring along with you.
Do you like to get away from the highstreet? - Maria x
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